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“We are pleased to be able to continue to provide our athletes one of the few pilot forums in the Unites States where they can learn more about the services provided by Quest’s innovative Blueprint for Athletes. “Quest’s innovative Blueprint for Athletes service empowers athletes to take actions to improve not only their health but also their performance, a goal that we share as an industry leader working to constantly improve the athlete experience,” said Andrew Messick, Chief Executive Officer for IRONMAN. Blueprint for Athletes is also the title sponsor of IRONMAN Boulder and was an official sponsor of this year’s IRONMAN World Championship presented by GoPro. The new sponsorship at IRONMAN 70.3 Austin continues activation for the Blueprint for Athletes service at other M-Dot events. In select US markets, the company is currently piloting its flagship Blueprint for Athletes service, which offers customized test packages that evaluate blood-based health markers to provide insights for improving athletic performance.
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Quest Diagnostics spearheads services based on medical-grade lab testing to help professional and amateur athletes improve their performance through its Sports and Human Performance Diagnostics clinical franchise business.
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The 2015 IRONMAN 70.3 Austin event in Texas takes place on 8 November. IRONMAN and Quest Diagnostics have announced that Blueprint for Athletes by Quest Diagnostics, a leading provider of diagnostic information services, is the new title sponsor for IRONMAN 70.3 Austin for the 2015-2017 seasons.
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